I’m a Creative Director/Writer who’s never understood the allure of moving up the ladder and not being able to still make the work, too. So I’ve kept my pencil sharpened (really fingers clicking on keys) doing work in all mediums: broadcast, print, digital and mobile.
You’ll see I’ve done a lot of drugs. And proud of it. Creating something great in DTC advertising is incredibly challenging. It can feel like doing the tango with a straightjacket on. And even with those multilayered restrictions, you’ve still got to make something that truly moves people—and the brand.
Freelance Associate Creative Director, 2013—February, 2014
New business pitch and launch of Otezla (psoriasis)
Botox, Solvadi, Welchol
Freelance Creative Director, 2010—October, 2013
DuaVee launch exploratory
Eliquis consumer launch/unbranded AFib campaign
Xalkori consumer/HCP launch
Unbranded lungcancerprofiles.com, ASCO outdoor
Sculptra YouTube channel
Toviaz/YourWay website revamp
Spiriva, Celebrex, Crestor, Gerosa
Freelance Creative Director, 2008—2009
Lunesta “Boxing Bed” TV, print, patient education
TakeBackYourSleep.com DR TV and radio
Catalina Health Resource website, print
Nucynta patient education
Senior Vice President, Creative Director Copy, 2003—July, 2008
Headed the newly formed Direct-to-Consumer group, growing it organically and through new business wins.
Seasonale, “Dots” and “Almost Exactly” launch
Fewerperiods.com, “Sailboat” and “Kayak” unbranded launch
Seasonique, “Both Sides” launch
Exforge (hypertension), “Water People” DR launch, online push
Plan B, “Second Chance” college marketing
ParaGard relaunch Patient Ed: Asmanex, Revatio, Nasonex, Foradil, Xalatan
Zyrtec, Paxil, Curad, Crestor, Natural White, Ester-C vitamin supplement, Dona glucosamine sulfate
Senior Vice President, Creative Director, 1992—2001
Helped develop the consumer group within this professional agency.
Created one of the first DTC branded TV spots with Allegra’s “Wheatsurfer.” Expanded the boundaries of consumer/patient communications. New Business Strategist, Belief Dynamics Leader, Seminar Workshop Moderator-DTC Advertising.
Lunelle, “In Tune with the Moon” multi-media launch
Depo-Provera, alternative college marketing
Nolvadex, “Myths” campaign
Allegra, "Wheatsurfer" and “Meadowskier” launch
Vagifem, “Feel as Sexy as You Are” campaign
Lamisil, “Cover-Up,” “Dare to Be Bare” consumer launch
Seldane-D, "Trust Your Day" campaign
Boost, carethere.com, Proscar, Seldane, Estrace, Vagistat-1
Highlights from over 25 wins : 1st and 2nd Place International Mobius Awards, Gold Rx Award, Gold Effie, Gold DTC National Awards, Gold/Silver MMA In-Awe Awards, 1st Place REX Award, 1st Place Time Inc. International Awards.
Radio Mercury Awards, The Globals
Advertising concept classes.
Master's work courses, Art History.
Bachelor of Arts degree (summa cum laude) in Art History.
Phi Kappa Phi Honor Society.