Eliquis – Hospital kit

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Many people with atrial fibrillation (AFib) have episodes that either land them in the hospital or that’s where they’re first diagnosed.

Given to newly prescribed people taking Eliquis, we incorporated “simple science” diagrams and metaphors to help explain the condition and the drug. It’s the basics on what your brain needs to know about your heart if you’ve got AFib.  Most importantly, we hammer home the AFib/stroke-risk connection and the critical role blood thinners play to reduce it.

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