Many people with
atrial fibrillation (AFib) have episodes that either land them in the hospital or
that’s where they’re first diagnosed.
Given to newly
prescribed people taking Eliquis, we incorporated “simple science” diagrams and
metaphors to help explain the condition and the drug. It’s the basics on what your
brain needs to know about your heart if you’ve got AFib. Most importantly, we hammer home the
AFib/stroke-risk connection and the critical role blood thinners play to reduce
it.