Mr. Heart, as we
affectionately called him, was our charming, educational way to have a presence
in hospitals, clinics or offices that didn’t allow branded materials. It helps
people understand the connection of atrial fibrillation (AFib ) to stroke and
the importance of blood thinners. This accordion fold, featuring an empathetic
Mr. Heart, intentionally didn’t look like your typical pharma brochure,
although we give a nice rousing CTA at the back.