Mr. Heart, as we affectionately called him, was our charming, educational way to have a presence in hospitals, clinics or offices that didn’t allow branded materials. It helps people understand the connection of atrial fibrillation (AFib ) to stroke and the importance of blood thinners. This accordion fold, featuring an empathetic Mr. Heart, intentionally didn’t look like your typical pharma brochure, although we give a nice rousing CTA at the back.
