Family Cancer Gene


Most women now know there’s a link between breast cancer and DNA. What many high-risk women still don’t know is if they carry the genes that cause it. We wanted to get the word out that inherited breast cancer could actually be prevented. Instead of being survivors, they could be previvors. They could change destiny.  

And with a simple twist, we took the iconic breast cancer ribbon and turned it into a new, powerful icon for inherited breast cancer.