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Cheryl Mervine
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xalkori

Beakthroughs in genetics have cancer tumors revealing why they grow. It’s led to advanced treatments. In fact, it’s totally changed the conversation. Let’s talk.

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Seasonale

What could be more fabulous than fewer periods on birth control? Four iconic pink dots were a great mnemonic of the brand benefit for launch so we kept them front and center.

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Seasonale

What could be more fabulous than fewer periods on birth control? Four iconic pink dots were a great mnemonic of the brand benefit for launch so we kept them front and center.

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ALLEGRA

It was the dawning of DTC advertising. Claritin had a two-year jump on Allegra. The solve: creating a never-seen-before torture-test image married to a sigh of relief that was alliterative to the brand name. Ahhh, yes.

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cmervine@msn.com
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917.554.3257
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Creative Director. Storyteller. Instigator.