Seasonale

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Women loved the idea of fewer periods. What could be more fabulous in a birth control? We had a unique benefit so we played those four pink dots to the hilt. Center stage in TV and print. But niggling doubts about long-term fertility (what AM I doing to my body??) meant a campaign evolution was in the wings after early adopters jumped in. It also meant an unbranded campaign to educate woman about why fewer periods were okay.

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