Toviaz was an
established brand that needed some new life breathed into it. This project was
a site revamp, updating messaging. The goal was to make it top of mind that you
might be missing out because your overactive bladder was interrupting either
special moments or simply everyday little ones.
The YourWay behavior modification program, which everyone taking Toviaz is encouraged to try, had the lion’s share of updates.The ask was make the look/feel more modern, while still creating a warner, more conversational tone of voice.